A magazine featuring the drum corps activity and its talented performers.
I designed series of covers for the magazine, featuring corps members at rehearsal and in performance.
Deliverables: Full length magazine, including ads.
Art Direction: Paul Kepple.
The Unicorn is an illustrated children's storybook, telling the tale of Noah and the Ark, but with a twist. The poem was written by Shel Silverstein, and lightly edited in order to include more animals.
The book features delicate gold foil is used on the unicorns' horn, tail, and hooves.
Deliverables: Illustrated children's book
Art Direction: Paul Kepple
Photography: Austen Hart
Siren Craft Beer is a craft spiced ale brewed for a salty harbor. This craft ale takes inspiration from the sailors’ legend of the siren: beautiful sea-dwelling women that could lure a ship to the rocks with only their voices. Let’s hope this beer isn’t as destructive.
Deliverables: Beer bottles and 4-pack carrier
Art Direction: Paul Sheriff
Photography: Michael Holl and Austen Hart
Big Sky Trails is an adventure vacation touring the beautiful Montana backcountry via horseback.
Deliverables: Survival kit (including pocket tins featuring a fishing kit, coffee brewing kit, tack repair kit, and pocket survival kit, aluminum water bottle, and 10' lead rope, all delivered in a sliding-top wood box), a trail guide, and poster series
Art Direction: Dusty Summers
Photography: Austen Hart
For this assignment we were told to find a Kickstarter campaign, and produce a series of posters that folded into a mailer with an informational side on the back. I chose the campaign for a documentary called Landfill Harmonic, following one of the world’s poorest communities located in Paraguay. The people there live in a landfill, collecting recyclables in order to eke out a living. This community started its own orchestra, with instruments entirely constructed from bits and pieces of garbage – for example, a cello constructed from an oil drum and a clarinet made from old plumbing and bottle caps. In many cases, these instruments sound better than the made-in-China variations that are the only other option for impoverished communities like this.
For these posters, I wanted to emphasize the incredibly unlikely combination of landfills and classical music, so I used collaged elements of old magazines and newspapers that I found in the garbage, cut and ripped to form instruments. The taglines – “From trash to Tchaikovsky,” “From garbage to Gershwin,” and “From Debris to Debussy” – and the line work on the instruments are all executed with Sharpie, to match the rough illustrations.
The backside of each poster explains about the project, explains the importance of supporting this community, and tells the viewer how to help. The backside picks up the collaged paper and hand-done type as well.
I then created an identity system for the project, including letterhead, an envelope, business cards, and a thank you card, as well as a series of special edition stamps that use elements from the collaged instruments.
I then created an identity system for the project, including letterhead, an envelope, business cards, and a thank you card, as well as a series of special edition stamps that use elements from the collaged instruments.
The Great Pyramid Gala is a fictitious opening of the Great Pyramids focused on the idea that the shape of the pyramids enhances and centers mental energy. This event is focused on meditation and mindfullness.
The invitation itself, when opened, features a pop up pyramid, with a star map cut into it. Inside is a light, and, when lit, the light projects the stars you would see onto whatever room you're in.
Art Direction: Dermot MacCormack
Photography: Austen Hart
Zodiac Tea is an herbal tea brand that pulls its teas from the Celtic tradition. Each of the tea flavors represents a phase of the Celtic zodiac – a circle of 13 different trees and vines, each with its own attributes. Willowbark tea, shown here, is a natural and holistic painkiller.
The box itself, when opened, folds out into a zodiac calendar, with markers for each day, each of the Gregorian months, and each of the solar holidays.
Sona Suraja, or “Golden Sun,” in Hindi, is a high-end imported Indian sunflower oil. The large sunflower behind the label is an appropriated mandala and the pattern on the bottle topper is appropriated from Indian block-printed textiles, which is also where I found the color scheme.
The bottle uses a die cut to properly showcase both the custom mandala-turned-sunflower and the golden color of the oil.
I chose the form of the oil bottle because of its earthy shape, and I chose to cover the corked top with a paper pattern, tied with an earthy hemp string.
The typography on the mail label is appropriated from various Indian street signs, then customized and embellished to fit on the label.
Art Direction: Paul Sheriff
Photography: Austen Hart
Each year, the packaging class at Tyler puts together an exhibition of the work done that semester. I was chosen to do the postcard invitation for the show. My concept for this postcard was to show that this was a celebratory event, so the whole card was based off the phrase “pop the corks.” The front features hand lettered type engraved on a champagne cork flying across the page, and the back focuses more on the path that the cork takes as its flying to communicate all the logistical information about the event, again, hand lettered to fit into a shape.
The postcard was produced and mailed to all the invitees, as well as adapted into posters publicizing the show, and a digital poster that appeared on the TVs scattered around Tyler.
Art Direction: Paul Sheriff